Pebble already had a simple smart watch that really fits in the category of a watch. But what was keeping most of the consumers keeping away from it was a plastic body that didn’t go well with their fashion style. With the recent announcement of steel body and leather strap Pebble seems to be reaching out to these shoppers who want to wear a watch for fashion.
Pebble is moving smartly by bringing elegant designs, new Pebble App Store and better SDK. This makes Pebble different and better from other smart watches in the market until Apple comes up with iWatch.